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Nike Unveils a Series of Basketball Shoes

Nike Unveils a Series of Basketball Shoes

Nike Sportswear celebrates the March Madness with a limited edition product collection celebrating Syracuse, Michigan State, Kentucky, Duke, Connecticut and Florida. Nike Basketball launched its supercharged Elite Series providing new levels of footwear innovation. The Nike Kobe VII, Nike Zoom Hyperdunk and LeBron 9 all feature premium materials and footwear technologies providing players with a performance leads.

Leo Chang, Nike Basketball Footwear Design Director said: “For the Nike Basketball Elite Series, we completely re-engineered each shoe from the inside out using the highest performance materials. We took our top franchise models and made them even better for the moment that matters most to our athletes – the run for the championship trophy.” The Nike Sportswear collection contains Destoyer jackets, AW77 hoodies, crewneck sweatshirts, t-shirts, hats and shoes.

Each style of the Nike Basketball Elite Series worn on court will initially display a special white Swoosh Design. Nike celebrates the player’s successes by replacing the white Swoosh with a gold one for the final game. Nike designers have gripped on every detail. For the player who has a “strong” game, the LeBron signature shoe contains extra carbon fiber enforcement that runs from the heel all the way to the wing, providing just the right amount of support needed for the moves involved in that style of play. The Nike Kobe VII, Nike Zoom Hyperdunk and LeBron 9 uppers all slot in the highest performance materials.


March 16, 2012 Posted by | Designs, News | , , , , , , | Leave a comment